Style Guide: Clear, Concise, Consistent

The style of the Pure Mushroom Initiative is to present information that is well organized, easily found and written in language that provides clarity for clients, academics and industry personnel.

Pure Mushroom Initiative Style Guide

Respect · Language · Concise / Precise · Consistent · Must


Factual and Respectful. The Pure Mushroom Initiative does its best to respect the thinking, experience, scientific proof, empirical knowledge of all who read / converse / contribute. Understanding deepens with a wider perspective. We value your input.


Pure MI

Pure Mushroom Initiative is shortened to Pure MI throughout the documentation. Other short forms are defined on their respective pages.



Whenever possible Pure MI uses language of every day speech. Industry or academic language is used when specific terms are required. If such terms are easily found and explained online only brief explanations may appear in the initiative.


Concise / Precise

Pure MI is to be read and who has time to read an encyclopedic version – not us, not you. Every word matters. Concise / Precise means keeping information the priority and respecting everyone’s time.


Consistent Design

Using a consistent layout and design to deliver information is a required style of Pure MI. Pages and posts follow templates for ease of use by the writer and reader.



Pure MI has standards and also offers recommendations. Use of the word “must” denotes that in order to qualify for Pure MI recognition this is an absolute requirement.